the brand connective is an independent, agile and cost effective brand and design consultancy focussed on all aspects of creating a better customer experience.

we take a broader view through the eyes of the consumer, a holistic approach, channel neutral throughout the customer journey, doing the right thing for your brand and ultimately
your customers.



in a changing world

reach new
grow your

future first

& trust

global brand creation

own label




Move quality perceptions of McDonald’s food from fast food to good food, fast.

Connecting a brand story about real food- to a unique brand look & feel- to a global packaging design system- to a worldwide audience of 70 million customers a day, across 119 countries-to winning the hearts and minds through culturally relevant packaging and brand communication- to changing quality perceptions.

Create a credible fashion offer for Tesco, one that would challenge ‘George” at Asda and M&S.

Connecting an idea- to a brand vision- to the creation of a fashionable own label brand- to an aspirational and inspirational lifestyle with bags of personality- to trust and affordability- to growth in profitable non-food and £1billion plus sales.

Invent a new category for adult social drinking

Connecting insight- to innovation- to branding- to differentiated packaging design- to retail stand out- to a new bar call- to a new category in adult social drinking.

Make Birmingham a desirable destination for business and leisure and tourism.

Connecting meaning and brand definition- to a fresh, bold and modern city brand identity- to stakeholders, organisations through workshops- to brand assets- to a destination marketing campaign- to welcoming the world.


Make renowned US Food retailer relevant for a local London location

Connecting cultural brand translation- to brand positioning and understanding- to a brand proposition- to a differentiating visual language- to local relevancy- to a footfall driving campaign- to driving increased sales every day of the week.

could you use any of these skills?
  • Vision
  • Proposition
  • Culture
  • Storytelling
  • Brand creation
  • Brand identity
  • Bloodlines & Guidelines
  • Brand & sub-brand creation
  • Connective customer journeys and experiences
  • Design concepts
  • Retail messaging
  • Instore/online harmony
  • Promotions
  • Packaging design
  • Innovation
  • Packaging design systems (Global & local)
  • New product launches
  • End to end solutions
  • Ideas and connective journey mapping
  • Visitor experience
  • Visitor messaging & signposting
  • Restaurant concepts
  • Destination marketing
  • Internal communication
  • Design management
  • Organisation/process efficiencies
  • Workshops
  • Leadership
  • Mentoring
Tracy Ball

Tracy Ball
Managing Partner

A dynamic client partner agency lead, working for the past 25 years on creating and developing high performing teams and build meaningful client relationships, in turn helping clients to succeed in their roles personally.

Having a proven track record in creating and translating commercial business challenges into efficient solutions across FMCG and retail world’s.

A senior project specialist of partnering clients in implementing challenging global and local brand, product and internal communication programmes.

Client experience includes:

McDonald’s Global, SC Johnson Global, GSK, Reynolds, Vodafone, Unilever, Tesco, Mondelez, Reckitt Benckiser.

Paul Castledine
Creative Partner

An intuitive creative thinker and strategist, renowned creator and interpreter of brands, Paul is  worldly wise, inspirational creative leader, previously being Chief Creative Officer of International brand design agency, Boxer.

Paul balances being innovative with a hands of pragmatic approach, using his experience to help clients with brand centric thinking and business savvy solutions.

Client experience includes:

McDonald’s Global, Coca Cola, Tesco, Unilever,
Whole Foods Market, Weber, Britvic, Vodafone,
House of Fraser, Birmingham Branding

Nikki Austen
Strategic Consultant

Nikki develops highly effective strategies that help clients unlock their full brand potential.

She uses a range of insight and foresight methodologies, blending todays consumer behaviour with tomorrows emerging trends to help business plan for a more prosperous future.

Client experience includes:

Apple, The Body Shop, Coca-Cola, L’Oréal, Nestlé, Nike, Pernod Ricard, Proctor and Gamble

The connective collective

Our talent pool, specialists in their field…

  • Art Directors
  • Designers
  • Copywriters
  • 3D Gurus
  • Artworkers
  • Project Managers
  • Web Designers
  • Web Developers
  • Photographers

Experts who know how to make brands
become a reality!

is your brand relevant and are you future proofing in a fast changing world?

are all your brand assets being optimised to create a unique customer experience?

is your brand coherent across all channels and touchpoints?

If you’re looking for a new breed of agency partner that’s worldly wise with oodles of know-how and fresh ideas, with people who have been round the block, seasoned professionals with a youthful passion, you may just of found such an agency.

This agency breaks through siloed thinking, exploring the right answers for your brand and your budget, what’s more you can buy just a small slice of the expertise to complement your existing activity or enjoy our network for specialists. TBC can manage your brand across multiple markets if you’re planning growth or are happy to look at how you can connect better holistically on your home soil.

When it comes down to branding and communication it’s all about human nature, something that we celebrate everyday by making more meaningful connections.

We’d love to start a conversation!

call Tracy on +44 (0)7765 406056 or email